Ram Backstory Explained

For decades, the name "Dodge Ram" was synonymous with tough, capable pickup trucks. Yet, if you walk into a dealership today, you'll find trucks simply branded "Ram." This shift wasn't a mere rebranding; it was a deliberate, strategic separation that reshaped a major automotive identity. The story of Ram is one of evolution, resilience, and a clear vision to dominate the truck market. It’s a journey from a distinct trim level to a standalone powerhouse....